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| LOGO DESIGN
Group W Art Works is a design studio with proven expertise in logo and brand development, with a particular specialty in the golf industry. Our designs are based on our principles of identity, simplicity and originality, and are created with an eye towards the common logo applications that our clients encounter. Design services are categorized into three levels listed below, and deliverables include Official Logo CD containing industry-standard digital logo files for print, web and embroidery (when applicable), as well as a logo sheet and notes for use. Our goal is to give our clients the ability to conveniently use and manage their logos. |
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| Original Logo Design – This is a broad, collaborative project in which Group W will work to develop and establish a strong logo design that reflects the identity and values of our client. Many concepts are brought to the table through several rounds of design and revision, as we gradually eliminate candidates and eventually select, refine and standardize the final logo design. |
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| Logo Redesign - The client has an established logo concept, which may have good elements but is poorly executed. We will creatively explore the potential of the concept through several rounds of revision and develop a design that communicates the original message in a clearer, more elegant manner. |  |
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| Logo Renovation – The client has an existing logo that looks different in each application. Group W will synthesize these various examples into a standard logo design, which will look identical to the general public but will perform better in all uses. From this new rendition, Group W will develop and establish the full range of standard logo files. |  |
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| Embroidery – Within the golf industry, apparel is probably the most important application of the logo, yet creating consistent embroidery on apparel from different vendors remains a challenge. For this reason we include exceptional embroidery files in all of our logo service packages. Our stitches are designed to enhance the imagery of the logo in a clear, readable sew-out. Logo Gallery |
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